1. Introduction
ITLink Business Solutions (S) Pte Ltd, operating under the brand name "PixelCraftrs" ("we", "us", "our", or the "Company"), is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website design, development, SEO, and digital marketing services.
This Privacy Policy applies to all services provided by PixelCraftrs, including website design and development, search engine optimization (SEO), Google My Business optimization, content creation, social media management, and website hosting and maintenance.
By engaging our services or accessing our website, you consent to the collection, use, and disclosure of your personal data in accordance with this Privacy Policy and the Singapore Personal Data Protection Act 2012 ("PDPA").
2. Information We Collect
2.1 Personal Data You Provide
We collect personal data that you voluntarily provide when you:
- Fill out our website questionnaire or intake forms
- Contact us via email, WhatsApp, phone, or our website contact form
- Enter into a service agreement with us
- Provide content, images, or materials for your website
- Subscribe to our communications or newsletters
This information may include:
- Business name, address, and contact details
- Personal name, email address, and phone number
- Business registration number (UEN) and other corporate information
- Billing and payment information
- Logo, photographs, and brand assets
- Written content and descriptions about your business
- Social media account credentials (when managing social media on your behalf)
- Website login credentials (for services we host or maintain)
2.2 Information Collected Automatically
When you visit our website or use services we provide, we may automatically collect:
- IP address and approximate geographic location
- Browser type, device type, and operating system
- Pages visited, time spent, and navigation patterns
- Referring website or source
- Cookies and similar tracking technologies
2.3 Information from Third Parties
We may receive information about you from:
- Google Analytics and Google Search Console (website performance data)
- Google My Business (local search performance)
- Social media platforms (engagement metrics when managing your accounts)
- Payment processors (transaction confirmation)
3. How We Use Your Information
3.1 Provide Our Services
- Design and develop your website according to your specifications
- Write and publish content for your website and blog
- Implement SEO strategies and optimize your search presence
- Set up and manage your Google My Business profile
- Create and schedule social media content
- Host, maintain, and update your website
- Provide technical support and troubleshooting
3.2 Communicate With You
- Send project updates, milestones, and deliverables
- Request feedback, approvals, and information needed for your project
- Respond to your inquiries and support requests
- Send monthly performance reports (for applicable service packages)
- Notify you of important changes to your website or services
3.3 Process Payments
- Process one-time and recurring payments for services
- Send invoices and payment reminders
- Maintain financial records for accounting and tax purposes
3.4 Improve Our Services
- Analyze service performance and client satisfaction
- Develop new features and service offerings
- Train our team on best practices
3.5 Legal and Compliance
- Comply with legal obligations and regulatory requirements
- Protect our rights, property, and safety
- Enforce our terms of service and agreements
4. Third-Party Services and Data Sharing
We use various third-party services to deliver our services efficiently. These services may process your data in accordance with their own privacy policies:
4.1 Payment Processing
4.2 Communication Tools
- WhatsApp Business: Primary client communication. Meta's privacy policy applies.
- Email services (Gmail/Mailerlite/ConvertKit): Email communications and automation.
- Calendly: Appointment scheduling.
4.3 Project Management and Collaboration
- Google Drive: File storage and sharing.
- Notion: Project management and documentation.
- Figma: Design mockups and collaboration.
4.4 Website Analytics and SEO
- Google Analytics 4 (GA4): Website traffic and behavior analysis.
- Google Tag Manager (GTM): Tag management for analytics.
- Google Search Console: Search performance monitoring.
- Google My Business: Local search optimization.
4.5 Website Hosting
- Cloudflare Pages or Netlify: Website hosting and content delivery.
- Domain registrars (Cloudflare/Namecheap): Domain registration and DNS.
4.6 Social Media (for Social Media Management clients)
- Buffer or Later: Social media scheduling.
- Instagram, Facebook, LinkedIn, TikTok: Content publishing.
4.7 Contract Management
- PandaDoc or HelloSign: Electronic signatures and contract management.
We do not sell, rent, or trade your personal data to third parties for marketing purposes.
5. Data Retention
We retain your personal data for as long as necessary to:
- Provide our services to you
- Maintain records required by law (typically 5-7 years for financial records)
- Resolve disputes and enforce our agreements
- Support your website if you have an ongoing retainer agreement
Specific retention periods:
- Project files and website source code: Retained for the duration of our business relationship plus 2 years
- Financial records and invoices: 7 years as required by Singapore law
- Communication records: 3 years after project completion
- Website analytics data: As long as we host/maintain your website
After the retention period expires, we will securely delete or anonymize your personal data, unless retention is required by law.
6. Data Security
We implement appropriate technical and organizational measures to protect your personal data, including:
- Secure, encrypted connections (SSL/TLS) for all data transmission
- Secure password management and two-factor authentication where available
- Access controls limiting data access to authorized personnel
- Regular security updates for hosted websites
- Secure cloud storage with reputable providers
- Regular backups of website data and client files
While we take reasonable precautions to protect your data, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.
7. Your Rights Under the PDPA
Under Singapore's Personal Data Protection Act, you have the right to:
7.1 Access
Request access to the personal data we hold about you and information about how it has been used or disclosed in the past year.
7.2 Correction
Request correction of any personal data that is inaccurate or incomplete.
7.3 Withdrawal of Consent
Withdraw your consent for any specific use of your personal data. Note that withdrawal of consent may affect our ability to provide certain services.
7.4 Data Portability
Request a copy of your personal data in a commonly used, machine-readable format.
To exercise any of these rights, please contact us using the details provided in Section 11. We will respond to your request within 30 days. We may charge a reasonable fee for access requests to cover administrative costs.
8. Cookies and Tracking Technologies
Our website and websites we build for clients may use cookies and similar tracking technologies to enhance user experience and collect analytics data.
8.1 Types of Cookies We Use
- Essential cookies: Required for basic website functionality
- Analytics cookies: Help us understand how visitors use the website (via Google Analytics)
- Performance cookies: Improve website speed and performance
8.2 Managing Cookies
You can control cookies through your browser settings. Disabling certain cookies may affect website functionality. For more information about cookies and how to manage them, visit www.allaboutcookies.org.
9. International Data Transfers
Some of the third-party services we use (such as Google, Stripe, and hosting providers) may store or process your data outside of Singapore. When your data is transferred internationally, we ensure that:
- The recipient provides a comparable standard of data protection
- Appropriate safeguards are in place, such as standard contractual clauses
- The transfer complies with PDPA requirements
10. Children's Privacy
Our services are intended for businesses and are not directed at individuals under 18 years of age. We do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child, we will take steps to delete such information.
11. Contact Us
If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:
PixelCraftrs
(a brand of ITLink Business Solutions (S) Pte Ltd)
For data protection matters, you may also contact Singapore's Personal Data Protection Commission at https://www.pdpc.gov.sg.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. We will notify you of any material changes by:
- Posting the updated policy on our website with a new "Last Updated" date
- Sending you an email notification for significant changes
- Notifying you via WhatsApp if you are an active client
Your continued use of our services after any changes indicates your acceptance of the updated Privacy Policy.
13. Acknowledgment
By engaging PixelCraftrs's services, you acknowledge that you have read, understood, and agree to this Privacy Policy. If you are providing personal data of third parties (such as employees or customers) as part of your project, you confirm that you have obtained their consent to share their data with us.